Start selling · first-decision map

Build the route around the seller you actually are.

Amazon US registration is one part of a cross-border launch. Separate the real person, business, marketplace, payout route, product obligations, and current verification request before selecting an entity or preparing a file.

Map the starting point

Starting context

Choose the truthful operator before choosing a package.

The first branch is whether a real company already operates the business. A new US LLC is one possible business decision—not a default Amazon field.

No incorporated company

Check the individual route first

Amazon's public registration guide includes an individual business type. Confirm that the live country and account route supports the real situation before forming an entity only for access.

Review the structure decision →
Existing company

Map the company you already own

Keep its jurisdiction, legal name, registration number, owners, authority, and address roles separate from the founder's personal information.

Open Business Details →
Unclear or cross-border

Preserve the unknown branch

Residence, citizenship, company country, tax status, marketplace, and payout support are different questions. An unsupported combination needs individual review.

Open Planning Tools →
Registration map

Prepare five layers without merging their subjects.

Amazon's public guide organizes registration into business, seller, billing, store and product, and identity stages. The exact options remain account-specific.

  1. Business information

    Select the real business location and type, then use authentic company facts only where a company applies.

  2. Primary-contact information

    Identify the real person, their residential information, ownership, and legal authority separately from the business record.

  3. Billing and payout

    Confirm the charge method, supported deposit route, currency, and actual account holder without assuming a US bank is universal.

  4. Store and product

    Separate the customer-facing store name from the legal name and check product, category, brand, and compliance constraints.

  5. Identity verification

    Use the current Seller Central task to map each requested document and live step to the correct person, business, or address.

Cost map

Registration is not the whole launch budget.

Keep Amazon charges, external operations, optional company work, and professional support in separate buckets so an unknown is not silently treated as zero.

Amazon

Plan and category charges

Selling-plan, referral, fulfillment, storage, advertising, and optional-program costs depend on the selected plan and product.

Cross-border operations

Product, logistics, and money movement

Inventory, testing, freight, customs, duties, returns, customer service, banking, and currency conversion sit outside registration.

Business administration

Only what the chosen route needs

Formation, registered-agent service, bookkeeping, tax review, local advice, and support are separate scoped decisions.

Supporting sections

Move to the subject that controls the next action.

Each stable hub owns one layer of the preparation map; detailed articles appear only after the required review.

Coordinated launch route

Need the company, documents, and application mapped together?

Full Amazon US Launch begins with the existing person and business. Scope is agreed before any formation, provider application, or Seller Central step.

Review Full Amazon US Launch